JHA Brand/Retail Strategy Consulting
JHA’s Brand and Retail Consulting is based on our trademarked proprietary research methodology, PIE + O™, the cornerstone of our approach. With our expertise on the shopping journey, we modernize brand/retail strategies to better suit today’s consumer.
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Define Brand Position & Strategy:
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Competitive Analysis
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Market Attractiveness
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Brand/Retailer’s purpose to consumers
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Differentiation
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Consumer Segmentation:
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Consumer Trends affecting the business
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Target consumer needs and wants
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Assessing and resolving:
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Consumer interaction
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Social Media
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Brand Assortment
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Classification Assortment
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Services
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Experiences instore and online
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Omnichannel
Analyze Growth Opportunities:
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Brand Extensions
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New categories
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New Services
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Localization of assortment
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International
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Omnichannel
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Metaverse
Get the insights you need to make the right investment decisions.
Retail & Brand Investment Research