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JHA Brand/Retail Strategy Consulting


JHA’s Brand and Retail Consulting is based on our trademarked proprietary research methodology, PIE + O™, the cornerstone of our approach. With our expertise on the shopping journey, we modernize brand/retail strategies to better suit today’s consumer.

Define Brand Position & Strategy:

  • Competitive Analysis

  • Market Attractiveness

  • Brand/Retailer’s purpose to consumers

  • Differentiation


Consumer Segmentation:

  • Consumer Trends affecting the business

  • Target consumer needs and wants


Assessing and resolving:

  • Consumer interaction

  • Social Media

  • Brand Assortment

  • Classification Assortment

  • Services

  • Experiences instore and online

  • Omnichannel


Analyze Growth Opportunities:

  • Brand Extensions

  • New categories

  • New Services

  • Localization of assortment

  • International

  • Omnichannel

  • Metaverse

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Get the insights you need to make the right investment decisions.

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Retail & Brand Investment Research

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