
Department Stores Shift Their Strategies
As the retail landscape has been difficult, especially at department stores, we have been tracking their shifts in strategy. Off-Price, home, beauty and wellness have seen positive comps and department stores are increasing square footage devoted to these businesses. Macy’s (NYSE:M) NPD’s Checkout Tracking research shows two-thirds of consumers now purchase at off-price retail outlets. Apparel is most likely to be in their shopping basket. To compete with off-price retailers,