Consumer shifts change the retail landscape. We believe the way retailers and brands are analyzed should also change.
Competition on price and promotion is inherit in today’s retail landscape. The old 4Ps of retail - product, place, price and promotion - don’t encompass all of the elements impacting retail success in today’s technologically-driven global economy.
PIE + O™, our trademarked proprietary research methodology, is the cornerstone of our approach.
PIE + O™ provides a comprehensive review and analysis of the consumer discretionary sector.