

Experiential Retail Lands in Downtown Manhattan
This year in retail the conversation about the lack of retail traffic has taken center stage. While we have noted a few stores that make a compelling story to visit their stores for the experience as well as shopping many are still lagging behind. In recent weeks, Downtown Manhattan has been receiving a bit more buzz. There has been the opening of The Westfield World Trade Center Mall and SAKS opening its doors in The Brookfield Mall. (Brookfield Place is a more upscale appro


The Power of Influencers
Social media has disrupted many traditional business models of marketing and welcomed a new space for entrepreneurs to hold influencer posit


Vera Bradley Targets Millennials
As stores and brands are finally wrapping themselves around the idea of change in order to attract new consumer interest, (especially Millennials) we are starting to see new store formats. Vera Bradley (NASDAQ: VRA) recently announced what sounds like a revamp to their business to attract more of the millennial customer. They recently opened a new store in Soho, New York City, which features their new leather collections and new marketing approach. Their new leather goods are