The outdoor market has suffered in the past few years as weather has been warmer than usual. We ended the year with cooler temperatures and snowfall in recent weeks. Retailers and brands have reported that while they are taking control of their inventories, it is still affecting the wholesale channels. As we continue to speak to the rise of Streetwear brands, we are noting outdoor brands also gaining momentum with the current evolution of athleisure and streetwear. Part of th

Despite the retail climate across the market in 2016, we did note a few success stories. As the retail industry continues to evolve based on the changing consumer, we expect to see brick and mortar and digital experiences merge to create a type of retail theater in 2017. Millennials Millennials continue to be a driving force that are changing the rules of retail. Not only are they the most important consumer audience, but they are also part of the work force, making business