The mobile channel is rapidly growing. In retail, smartphones and apps mean business, EMarketer’s projecting U.S. mobile sales will grow 52 percent to $102 billion this year. Retail apps allow retailers to reach a wider audience with a more personalized message. We have been analyzing the mobile apps of brands/retailers, and compared to the analysis we did last year, many have improved the mobile app experience. More have scanning search abilities, customer reviews of produ