Across the 3 days at NRF, we feel brands/retailers are more aware of the issues they are facing. It feels like 2017 was a year for retailers to ramp up their omni-channel strategies and begin to work with technology in order to create seamless experiences. We feel brands/retailers will be investing more in technology in 2018 and begin to use the data they are collecting to better service the needs of their customers. On the consumer and retail side, mobile will continue to be