Nike (NYSE:NKE) recently unveiled its latest store in SoHo, New York at 529 Broadway on the corner of Spring Street. The store is a five-story shopping experience, spanning across 55,000 square-foot. In our shop of the store we noted a total immersive, experiential retail that builds a stronger connection with their customer. Across the five floors customers are able to test their footwear on treadmills, a small soccer field space and a basketball half-court. Nike SoHo repres

The beauty industry has been showing positive signs of growth and Ulta (NASDAQ:ULTA) is jumping on the opportunity to maintain the rapid growth of their business. According to NPD, the U.S. prestige beauty industry reached $16 billion in 2015, a 7 percent increase over 2014 sales. -Makeup experienced the healthiest sales growth (13 percent), while the fragrance category outperformed skincare for the first time; fragrance dollars grew by 4 percent and skincare by 3 percent. -E

We have been tracking the off-price channel closely this year as this channel continues to experience growth, while other retail channels are failing to report positive sales. The off-price retailers are attracting more than one demographic with their buy now – wear now assortments and low prices. And as 2016 has been noted to be a year of cautious spending by consumers, we expect this channel to continue to see increases. We recently shopped Burlington (NYSE:BURL) and noted

Amazon (NASDAQ:AMZN) continues to be a disruptor in the retail space as consumers head to Amazon’s website before visiting other sites. In a recent study by BloomReach, which collects web and site data to interpret consumer demand, 55% of consumers turn to Amazon first when searching for products online. Amazon is also showing no signs of giving up on winning in fashion. Subtle changes are taking place on the website to be perceived as more of a fashion shop. They recently ro